The Best Underwear Brands, According to Women Everywhere


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Best Seller: Hanky Panky Low Rise Thong ($20)

Product Rating: 300+ reviews and average five stars across multiple retail sites (see here and here

Customer Reviews: 

"I love Hanky Panky Thong underwear! I have been buying them for about 7 years for myself and now I buy them for my daughter who also loves them. They feel great and fit perfect. They don't lose their shape over time. The color doesn't fade. I would highly recommend them to family and friends."

"These are the best underwear ever. Buy them. You won’t regret it. Even if you don’t like thongs, they are super comfy!"

Best Seller: Wacoal B.Smooth High-Cut Briefs ($15) 

Product Rating: 1800+ reviews and average five stars across multiple retail sites (see here, here, and here

Customer Reviews: 

"Not kidding…these are the most comfortable pair I've ever owned. They fit, they're light and comfortable, and they do not tug, creep, or ride up/down. Wish I had a dozen pair of these. They are perfect!"

"Wacoal briefs are my go-to for perfect underwear. The hi-cut leg is a flattering style for most. The fit is true to size. They wash and wear well."

Best Seller: Commando Cotton Thong ($26)

Product Rating: Recommended by multiple celebrity stylists as "the best wardrobe basic"

Customer Reviews: 

"I'm one of those girls who hates to see lines and hates, even more, to feel uncomfortable! These are perfect. They are light, soft, and seamless. I love that they are cotton because its a healthy breathable fabric! I have 10 pairs so far!"

"Wanted a comfy, mostly-cotton and undetectable thong for underneath white jeans. This does all of that for me. I normally wear a small (size 6, 28 jean) but bought mediums and am happy I did. No riding up, and a quick initial adjustment (when dressing) ensures it doesn't show through my pants. They are just high enough but neither low-rise nor high-rise."

Best Seller: Natori Bliss Bikini ($18)

Product Rating: 550+ reviews and average five stars across multiple retail sites (see here and here)

Customer Reviews:

"These panties are so soft and comfy. they never slide around and completely show no line. they hold up well over time even through many washes in the machine. I buy a few new ones every year or two."

"I've finally found them - the underwear that doesn't ride up or bunch up, or sag. This is the best pair I've ever owned and I will be buying many more!"