F/W 18 Fashion Trends: The Only Looks You Need to Know


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To say the F/W 18 fashion trends are really tempting is a massive understatement. Some of the key looks for the new season have hit both high-fashion departments and high-street stores way in advance with the chief of the tribe found within the huge array of animal prints that have touched down everywhere from Balenciaga to Topshop. If you aren't wearing leopard, zebra, cow, or snake prints within the next few days, I'll eat my new Manolos.

This first major trend is an indicator of what's to come for the rest of the year: Things are looking loud, shiny, touchy, feely, Instagram-this-ASAP. You could say it's an "always on" approach to getting dressed: No outfit—no matter how casual—is devoid of a talking point or two. There are the boldest iterations of this way of thinking: Imagine super-short party dresses rendered in '80s-style duchess satin with puffy shoulders, worn with all of the not-so-essential accouterments for making a grand entrance like costume jewelry and sunglasses (at night).

And there are the more subtle routes in: Perhaps you'll update your somber autumn looks with a pair of bright-red knee-high slouchy boots or a crystal hairclip that gets everyone in your circle wanting to copy you immediately. Perhaps you'll be drawn away from the usual blacks and greys you rely upon when the weather takes a turn and jump into a world of pretty pastel blues (suiting is key here) or all-brown-everything (retro, '70s silhouettes prevail, but brown anything will get a fashion editor's seal of approval here).

There are some trends that are just too plain wacky to really affect your wardrobe, so for that reason, we've left out a few ideas we know you'd rather sidestep. (Balenciaga's 20 layers à la Joey from Friends is excellent meme fodder, but come on, no one has that much time to style an outfit each morning). Instead, the below looks are the ones that are fast filtering onto the street style scene and into your favorite stores. Before you know it, September will arrive, and the below guide will ensure you're 100% ready with realistic, really enjoyable trends to try out.

Keep reading for Who What Wear's edit on the top fashion trends of F/W 18. 


You're looking at the mother, father, brother, sister, aunt, and uncle of all A/W 18 fashion trends here. Animal print prowled over an astonishing amount of runways across NYC, London, Milan, and Paris like a Noah's ark for only the chicest passengers. Leopard-print coats and leopard-print shoes will undoubtedly be the two most prevalent ways this trend presents itself in fast fashion, but there's an abundance of snake and python patterns, zebra, cheetah, faux-croc—some of which come in classic, neutral tones, but there are more wild and wonderful multicolored versions out there too. Just ask Tom Ford and his racy red leopard print–clad ladies.

See our guides on how to wear leopard print, the best leopard print coats out there, and our favorite animal-print shoes.

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Victoria Beckham F/W 18

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Balenciaga F/W 18

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Isabel Marant F/W 18

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Calvin Klein F/W 18


There are some more literal takes on '70s fashion on the F/W 18 runways, but the way it will affect your personal style is via the color brown. From Fendi's beige-and-chocolate monogrammed clothes and accessories through to Chloé's entire ode to every possible shade in this spectrum (often all worn within one look), we're not being obtuse when we say brown is definitely the new black.

Investigate which colors to wear together with our how-to.

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Jacquemus F/W 18


If there's one thing you're definitely going to see a lot of on A-listers' Instagram feeds, it's legs and super-elaborate party dresses. They're basically going to party like it's 1989, which means satin, silk, velvet, crystals, brocade, and sequins used in abundance, but on the teeniest tiniest frocks you ever did see. Worn with equally elaborate jewelry, shoes, bags, hair accessories, gloves, and sunglasses, this batch of beautiful dresses will definitely inform the look for the Christmas party season.

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Alexander McQueen F/W 18

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Saint Laurent F/W 18


There are cowboy boots, knee-high boots, and snake-print boots all taking to the stage for fall, but if there's one style that's been bubbling up for some time now, it's the slouchy boot. Blame it on the slight '70s revival or just on the fact that a slouchy boot is easier to tuck trousers and jeans into, but there's a little bit of Sienna Miller circa 2004 about what's going on here—and we're into it.

See our six new favorite shoe trends for fall.

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Alberta Ferretti F/W 18

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Emilio Pucci F/W 18


Carrying on from this summer's magpie tendencies, you'll find that the coolest designers are just as into kitsch crystals as the Scandi influencer set. From sneakers strapped up with giant jewels at Gucci to new versions of Ashley Williams's popular barrettes, there's a crystal item to suit every possible taste, from ultra-flouncy and girlish to punk to sporty and back again. Expect the jewelry departments across the world of e-commerce to be dripping in (faux) diamonds.

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Nina Ricci F/W 18

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Simone Rocha F/W 18

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Christopher Kane F/W 18

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Ashley Williams F/W 18


As I mentioned, there are some pretty adventurous layering ideas going on in the upper echelons of the fashion industry right now. But I've sifted through the madness to bring you some clever outfit layering updates that you can easily do and, most importantly, will want to do. From a new way to fasten your old scarf and trench coat together (thanks, Acne Studios) to a shirtdress-and-trouser formula that looks insanely elegant (always rely on Christophe Lemaire for that kind of grown-up chic), here are some new hacks.

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Roll-Neck + Pretty Dress

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Coach 1941 F/W 18

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Denim Jacket + Wool Coat

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Paco Rabanne F/W 18

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Giant Scarf Belted Into Trench Coat

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Acne Studios F/W 18

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Shirtdress Over Trousers + Blazer + Overcoat

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Lemaire F/W 18

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Spaghetti-Strap Top + Knit

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Louis Vuitton F/W 18


From punky tartan blouses at LFW through to preppy plaid suiting in New York, there's some stiff competition for animal prints ruling the kingdom this season, and it comes in almost any form of checked fabric. Given that we're based in London, we're naturally into the more rock 'n' roll vibes you'll see at the likes of Versace and Isa Arfen (100% yes to a tartan blouse with jeans), but there are plenty of smart and natty wears to wear this trend for more formal occasions and within the office. See what we mean below…

Check out our latest info on how to wear plaid now.

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Michael Kors Collection F/W 18

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Emilia Wickstead F/W 18

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Sonia Rykiel F/W 18

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Isa Arfen F/W 18


If brown just feels too, well, down for you, then take solace in a much lighter, brighter range of dusky, powdery blues. Designers have adopted this traditionally more summery hue for the winter months by using it for trouser suits, heavy coats, and cozy knits. It looks great with other punchy pastels but just as season-appropriate with oodles of black: See Dries Van Noten's inky pencil skirt + cornflower sweater look for a great starting point.

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Palmer//Harding F/W 18

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Dries Van Noten F/W 18


A guaranteed retail smash, look-twice intarsia knits are definitely going to be big business this fall. From the slogo sweaters that are going to sell out from Christopher Kane (show me someone who doesn't want to wear a red jumper with the word "special" splashed across it) to more complex zigzagged ponchos, there's posh bit of knitwear out there for everyone to snuggle up to. And if Prada's logo jumpers don't go viral, nothing will.

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Christopher Kane F/W 18


Hot-ticket newbies such as London's Richard Quinn and established brands alike are both backing a microtrend that really could go macro: scarf prints. Turning classic silk foulards into slinky dresses and tops, as well as styling up neck scarves and headscarves galore, we've already seen this translating onto social media and in stores like Zara.

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Richard Quinn F/W 18

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Salvatore Ferragamo F/W 18

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Marine Serre F/W 18


Carrie Bradshaw's favorites are all coming back right now, and along with strappy sandals, it's her fictional bag collection we're seeing as the most adopted new handbag trend in some time: Cue mini shoulder bags adorned with logos, chain-straps or glitzy embellishment. We've already seen a huge comeback for Dior's Saddle bag, so expect more archival pieces to peak soon. Wear yours with the most low-key daytime ensembles to really look modern. We think she'd zone in on Miu Miu's sequin version first… Do you agree?

See our team put Carrie's iconic looks on trial.

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Dolce & Gabbana F/W 18

Phew! Which trend do you like the most? 

 This post originally appeared on Who What Wear UK.